The First 100 Days The first few months of any new job are pressurised. But for Marketing Directors, the pressure to perform can be acute. The seeds of future success or failure are sown early, and visibly – in the first 100 days (F100D).

We spoke to 25 of the UK’s most senior marketing professionals, about their experiences and learnings, and commissioned ICM to research the answers to nine key F100D questions, among 50 further Marketing Directors from a spread of large companies. Our research explored the critical decisions that new Marketing Directors must take.

This report shares their insights and experiences which underpin success and establishes a set of general principles which may be applied to all senior marketing roles – principles that are brought together in the roadmap that we have developed to help a Marketing Director choose the right job, and maximise their chances of success in their first 100 days.


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