Is marketing dead? Yes – at least as we knew it

Having a great time at a conference for my French colleagues in Paris today – & thanks for the upgrade and great service at Intercontinental Paris Le Grand. I was asked to give an international perspective on the “new customer” – in fact it’s interesting how transnational the customer is in their behaviours. As indeed are […]

If Carlsberg did customer service…

…perhaps they may have responded to this tweet in a different way. You can imagine the scenario.   You’ve gone away on holiday or on business and you’ve either forgotten or didn’t know that you get charged for downloading data when you are abroad.  Even more likely nowadays with the ubiquitous nature of “all you can eat data” as part […]