We share your pain

I love this in houseMicrosoft video on getting engineers to share the pain – WSYP – oh that it were true, then the software would have been fixed. It’s such a laugh and MS branding people could get a long way by acknowledging the reputation of laptops…. let alone the engineers by addressing the reputation […]

Is marketing dead? Yes – at least as we knew it

Having a great time at a conference for my French colleagues in Paris today – & thanks for the upgrade and great service atĀ Intercontinental Paris Le Grand. I was asked to give an international perspective on the “new customer” – in fact it’s interesting how transnational the customer is in their behaviours. As indeed are […]