I was most impressed to find out real time there was a bomb scare near our office in Tottenham Court Rd – and well before it hit the news.
At half one there was an update to say move away from the front of the buildings but stay inside.
At half three a final update to say the risk was over but there was still disruption.
What a good use of commercial lists even if it did break a data protection routine.
Proactive communication like this avoids lots of queries, is straight from the horse’s mouth and minimises disruption as much as possible. One of the principles of “The Best Service Is No Service”.