I was impressed today in Starbucks in Bangor. There was a little sign that said something like ” we noticed lots of our customers are buying extra shots with their larger size drinks. So we’ve added an extra shot at no extra charge. Tell us if you don’t want the extra shot.

That’s impressive use of data, interpretation of what’s being said ( Starbucks tastes like hot milk…) and doing the right thing for the customer at no extra charge. Impressive.

Anyone got any other examples?

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