I was inspired today by a most excellent Chef Customer Officer Forum. As one member just emailed: “a packed content day of exchange and learning.   A truly not to miss event.”

One of the many nuggets came back to purpose and I wanted to share something I’ve been using from the England cricket team – well in their heyday at the end of last year. Apparently the coaches spent some time getting the players to explain, understand and brand themselves around their purpose.

So batsmen became run getters and bowlers and fielders became wicket takers. Simple, fundamental.

When did you last ask your staff what their purpose is?

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