No, its not a U2 fan club. Pro bono public means for the public good. This week we are launching our pro bono scheme in the customer experience industry. Hashtag #probono. You can see more at or join in at the LinkedIn group

It’s really very simple. Over the years we’ve done tons of work for free. As long as it progresses our passion of “How do we stop doing dumb things to our customers and our people?”. And so we’re formalising it and expanding it.

We’re going to do one project a month for someone in the public or third sector. And we’re going to ask people to join in by donating a little time per month so we can help more than one deserving party at a time.

So if you have a crying need to help customers and staff and no budget get in touch via If you want to contribute a little time and expertise then join the LinkedIn group

As a recent pro bono case in a Police force put it: “Just a note to say thank you.  “Tony was a tremendous help and has enabled us to find a structure and direction for this piece of work.  I am so much happier than I was a week ago as I can see a way forward”

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