But do you recall what was revealed, the day the TV died. So bye bye….

We all know the lyrics to American Pie, especially once we’ve had a beer or two. Have I ever told you the story of American Pie, two Aspens and the only two Italian Chinese restaurants in the world? Maybe on another day…. Did you know “the day the music died” is 3rd February 1959. Why? It’s the […]

Treating Customers Fairly

By the end of March 2008, firms within the financial services sector are expected to have appropriate management information (MI) or measures in place to test whether they are treating their customers fairly. By the end of December 2008 all firms are expected to be able to demonstrate to themselves and to the FSA that […]

The first 100 days of a marketing director

The First 100 Days The first few months of any new job are pressurised. But for Marketing Directors, the pressure to perform can be acute. The seeds of future success or failure are sown early, and visibly – in the first 100 days (F100D). We spoke to 25 of the UK’s most senior marketing professionals, […]

The CRM challenge

Many companies have been mentioned in the news recently, not for their success in implementing customer relationship management (CRM), but for the millions of pounds they have invested and their failure to realise the returns they envisaged. Why does it go so wrong Well, many CRM programmes tend to be driven from a technical stand […]