There seems to be a homely maxim for every occasion, often with seemingly conflicting advice. Take these two, for example – “two heads are better than one” and “too many cooks spoil the broth”. One encourages the idea of involving more people in solving a problem and the other less. In fact, we even have a saying which covers this division of opinion –“… glass half-full or glass half-empty”!

The latest buzz word – crowdsourcing

The exploding popularity of Web 2.0 and social media (Facebook, Twitter, et al) in the last couple of years suggests that millions of people are subscribing to the idea of many heads being better than one – spawning the new word “crowdsourcing” along the way.


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