In Budd’s “100 Things you can learn from…” series, we provide insights into companies who are acknowledged leaders in making it easy for their customers to do business with them. So, what is it that makes these companies different? Obviously no one single thing makes the difference. A common characteristic, however, is the exceptional involvement of top management in building a customer-focused business culture.

This shortened version of “100 things you can learn from Google” provides a quick insight into how the company achieves that.

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